Posted By Author on November 6, 2015
Learn the New Website Design and Optimization Tips Today
This article will go over the basic web design and optimization tips that you can implement today. Reading this today, you will learn the importance of a good looking website design and the reason you want to optimize from the beginning, including mobile optimization.
Almost very business owns a website these days and those that do not yet will greatly benefit from starting one, even if it is just for blogging purposes. WordPress is what we will be using for our demo today. WordPress is a very easy to use platform, there are tons a free videos and content about how to use it and finally WordPress has tons of free plugins that make designing and even running your site very user-friendly and also help to speed up the process.
When designing a website you are speaking visually to your visitor. You should know fundamentals about design such as color combination, perspective and emotional response. Luckily when using WordPress you will have the option to just choose a template that will make things simple and aesthetically pleasing from the start.
Some of the plugins you should install from the start are listed below. I chose these plugins because we want to address the optimization with the design from the beginning.
Yoast SEO – This will help set up your structure, help optimize your titles and metas with making sure you have your keywords included in the right places in the right amounts. You can also use this to connect your Pinterest, youtube, facebook and twitter and finally google analytics or search console.
Shareaholic- I love this plugin because it looks very aesthetic unlike some of the older plugins I used to use that had outdated looking buttons
WordPress calls to action- I like this one because the goal of your site should be to convert the visitor to a client or at least add them to your email list so you can follow up later.
This plugin allows for popup calls to action as well as a lot more useful stuff.
Manual Image Crop- Cropping pictures is easy with this because it makes things very user-friendly and intuitive.
slide deck- Almost every single website will have a slider at the top of the home page and this is because they look great and allow you to present information to your web visitor in an engaging way.
Jet Pack- This is a very important plugin because this is how we will be optimizing your wordpress site to pass the google mobile-friendly test. Mobile optimization will play a huge role in your traffic because if your site is not mobile friendly then google will not show your site to mobile users which make up at least 50% of the traffic you will be getting organically.
There are several things the algorithms are looking for when crawling a web page that if properly presented will greatly increase our chances of ranking organically. I will not go into everything but here are some of the most important things you can use:
Content- Web design is great when everything looks cool but if the web page does not have great content that the visitor will appreciate then they will wuickly leave your site and possibly never come back so make sure to have great content.
Over kill- there is such a thing as mentioning a keyword too many times and this called over optimization. There is not a set rule of how many times you can mention the keywords without getting an over optimization penalty but generally the more a keyword is searched for the safer you are to mentioning it more. For example the word marketing is fine to mention more than “online marketing for beginners” or design vs website designs